SPONSORSHIP & PROOF PLAYBOOKS
Selling and renewing sponsors with counted proof, fixing attribution, and turning measurement into revenue.
Inside the First 90 Days: What We Actually Built for a Junior Hockey Club
A walkthrough of a real Sports Hive AI deployment with a junior hockey pilot — what got built, what we measure, and what the first ninety days look like from the inside.
The Shirt Front: Soccer's Sponsorship Inventory No Other Local Sport Has
Soccer clubs hold sponsorship real estate no rink board can match — the kit itself. Here's how lower-league clubs should price, sell, and prove it.
Selling Lacrosse Sponsorships: The Underpriced Inventory in Your Market
Lacrosse teams chronically undersell their sponsorship inventory — summer timing, passionate niche crowds, and zero competition for the season. Here's the pitch.
Why Sponsor Renewals Feel Awkward (And How to Make Them Automatic)
Your sponsors aren't dropping you because the price went up. They're dropping you because nobody ever proved it worked. Here's how to fix the renewal conversation.
The Attribution Problem: Why Most Sports Marketing Is Flying Blind
Sports teams spend tens of thousands on marketing every season and can't tell you which dollar drove which ticket. Here's how to fix it.
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