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The school-night engine
Every hard game gets an identity two weeks out, close-radius targeting, and a one-tap buy text at 3:30 PM on game day — when hockey families actually decide.
Sports Hive AI for Hockey
THE REVENUE ENGINE
BUILT FOR HOCKEY.
Thirty-plus home dates, a long winter grind, and a market full of hockey families nobody is messaging properly. We built the system that works every night of your schedule — including the Wednesdays.
Why Hockey is different
HOCKEY REVENUE HAS ITS OWN PHYSICS.
A junior or minor league hockey season is a marathon: September through March, thirty-plus home dates, and a hard truth — maybe ten of those nights sell themselves. The difference between a break-even season and a profitable one lives in the school-night games, and school nights are a family negotiation your marketing has to win by 4 PM on game day.
Hockey markets also come with an asset most clubs never systematically work: the minor hockey ecosystem. Every kid in your regional associations is a fan of the "big kids," every minor hockey team is a ready-made group sale, and every rink parent is a future season-seat conversation.
And then there's March — the only time all season demand outruns supply, in a window measured in days. Clubs with pre-built playoff machinery capture it; clubs organizing a push after they clinch miss the hottest 48 hours of their year.
The Hockey calendar
HOW THE SYSTEM WORKS YOUR SEASON
September
Launch month — home-opener push, season-ticket last call, capture every family that walks in.
Oct – Feb
The grind — themed school nights, minor hockey association nights, group sales, day-of-game texts.
March
The playoff window — clinch sequences, staged merch, and the season-seat offer while the barn is loud.
Apr – Aug
The second season — April renewals, May–June sponsor deals, camps, and database growth for a bigger September.
Signature plays
WHAT WE RUN FOR HOCKEY CLUBS
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Minor hockey nights
Association group codes, intermission shootouts, and per-team leaderboards that turn your regional minor hockey system into a recurring group-sales machine.
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The playoff machine
Pre-written clinch sequences, win-night automations, and staged playoff merch that flips on within hours of the moment — not days after it.
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The April renewal
Season-end messages within 48 hours of the final game, four-plus-game fans converted to season seats while hearts are still full.
Modeled outcomes
Modeled first-season outcomes for a junior hockey club in a 2,500-seat building, based on our pilot data plus industry benchmarks:
- +400 incremental tickets per game by season's end
- 3–4x return on ad spend by month three
- Off-season merchandise revenue that funds next season's campaigns
These are modeled projections, not published client results — here's exactly what we measure and why we publish it this way.
Hockey questions
STRAIGHT ANSWERS
Both — junior, minor pro, and college programs. The system scales to the building and the market: the school-night problem, the minor hockey ecosystem, and the March window exist at every level of hockey.
The build takes about 30 days, so summer is ideal — you launch into opening night with the machine already running. Starting mid-season works too: we run a fast-lane setup that gets the highest-impact channels live in two weeks.
The system does. Your side is about 30 minutes a week — reviewing the plain-English report and approving anything major. No one on your staff logs into ad platforms or dashboards unless they want to.
Our active pilots include a junior hockey club. The modeled outcomes are public on our results page, and we'll walk you through the real dashboards — ad accounts, CRM, attribution — on a call, under NDA, with the pilot's permission.
READY TO RUN THIS
FOR YOUR HOCKEY CLUB?
Tell us about your team in 60 seconds. We'll send back a season-specific revenue plan within 24 hours.
Get My Free Revenue PlanNo commitment. No pressure. Just the math on what you're leaving on the table.