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IDEAS FOR
THE MODERN FRONT OFFICE.

Practical playbooks, sharp analysis, and field notes from teams turning AI into revenue.

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AttributionStrategy

The Attribution Problem: Why Most Sports Marketing Is Flying Blind

Sports teams spend tens of thousands on marketing every season and can't tell you which dollar drove which ticket. Here's how to fix it.

Matt Huntingford
OperationsAI

Should You Hire a Sales Rep or Deploy AI? The Math for Minor League Teams

A full-time sales hire runs ~$80–100K CAD ($60–75K USD) in base — and easily $120K+ all-in. An AI revenue system costs a fraction and works 24/7. Here's the honest comparison.
PlaybookOff-Season

What to Do in the Off-Season: A Revenue Playbook

The off-season is where most sports teams go dark. It's also where the smartest teams build the audiences they'll monetize next year.

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