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The Process

FOUR PHASES.
ONE OUTCOME.

Discovery, Build, Launch, Optimize. From kickoff to full-season revenue engine in 30 days.

01
Week 1

Discovery

We learn your team, your fans, your venue, and your goals — then build a custom AI knowledge base that thinks like your sharpest sales rep.

What we deliver

  • 60-minute discovery session with your leadership
  • Audit of current marketing channels, CRM, and ticketing platform
  • Fan persona definitions tied to your specific market
  • Custom AI knowledge base trained on your pricing, schedule, history, and voice
  • Competitive scan of nearby teams and entertainment options
  • Revenue baseline + 90-day forecast we'll measure against

What you provide

  • Brand assets (logo, colors, photos)
  • Read-only access to your ticketing platform
  • Last season's ticket sales data
  • Calendar of home games and key events
02
Weeks 2–4

Build

We build your entire revenue engine — CRM, landing pages, ad creative, automated sequences, AI response, and live attribution dashboards.

What we deliver

  • Branded CRM with full lead and customer tracking
  • High-converting landing pages for tickets, merch, and group sales
  • Email + SMS nurture sequences mapped to fan lifecycle
  • AI voice agent for inbound and outbound phone follow-up
  • Meta + Google ad creative tested and ready to deploy
  • Conversion tracking installed across ticketing and site
  • Branded real-time dashboard for you and ownership

What you provide

  • Access to ad accounts (or we'll create new ones in your name)
  • Ticketing webhook or API access for attribution
  • Approval on creative and messaging
03
Week 5

Launch

Ads go live. Emails flow. Texts deploy. AI responds to every inbound lead within seconds. Your funnel is open 24/7.

What we deliver

  • Coordinated cross-channel campaign launch
  • AI handling 100% of inbound lead replies
  • Lead routing — hot leads pinged to your phone, cold ones nurtured automatically
  • Daily slack-style updates on campaign performance
  • First-week optimization sprint based on early signal

What you provide

  • A point of contact for hot-lead handoffs (5–10 min/day)
  • Approvals on any major spend changes
04
Ongoing

Optimize

Every week, the system gets sharper. We double down on what's converting, kill what isn't, and ramp into season-long compound returns.

What we deliver

  • Weekly performance report with ROI, attribution, and learnings
  • Monthly strategy call with your team
  • Continuous creative testing across ads, emails, and landing pages
  • Quarterly business review with ownership-ready metrics
  • Season-long optimization including off-season campaigns
  • Expansion into new channels as opportunities surface

What you provide

  • 30 minutes a week for review
  • Heads-up on schedule changes, promos, or news
What to Expect

YOUR FIRST 90 DAYS

Real, measurable milestones — not vague promises.

Day 1
System fully built and launched
Day 30
First measurable lift in ticket sales tied to specific campaigns
Day 60
ROI positive on monthly spend, attribution dialed in
Day 90
Compounding returns, repeatable playbook for every home stand
Common Questions

MORE ABOUT THE PROCESS

Agencies sell hours and creative. We sell a system — software + AI + campaigns operating as one engine. You own the data and the platform. The system gets sharper every week instead of starting from scratch each engagement.

We integrate with whatever you're using — Ticketmaster, AudienceView, FEVO, Showpass, Eventbrite, custom. We don't replace your ticketing. We make it convert.

Yes. The 30-day build doesn't pause the season. We can run a 'fast lane' setup to get the most impactful channels live in 2 weeks, then layer the rest in week 3–4.

We meet weekly to inspect what's working and what isn't. If the system isn't delivering, we re-tune until it does. Our pricing model is built around shared outcomes — we're aligned with you on results.

READY TO MAP THIS
FOR YOUR TEAM?

Tell us about your team in 60 seconds. We'll send back a custom phase-by-phase plan within 24 hours.

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No commitment. No pressure. Just the math on what you're leaving on the table.
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